Without Personal Branding, Your Career is Dead

A recent article from HR Update,  published by the Human Resource Professionals Association, talks about the importance for job seekers of having a strong online personal brand.  It quotes a recent Jobvite study (2014) stating that 90% of hiring managers use social media sometime during the hiring process. And that 30% of all Google searches are employment related. Three excerpts:

No longer is it enough to just submit a well-written resume. Seekers carefully collecting and using their brand assets to their advantage are those getting ahead….

As social media continues to shape how we meet, connect and interact with one another, some things will never change–like how a picture says a thousand words and how one can never take back a first impression

An online reputation encompassing real world values holds enormous potential in many different areas of life today. Areas like banking and e-commerce, for example, where value is exponentially increased by knowing who someone really is, and where a high degree of trust is required. Not to mention personal relationships.

Read the full article here:  http://issuu.com/greatrivermedia/docs/hr_update_june_2015_issu